Privacy Policy

(Last updated 01 August 2020)

At The Lab Fitness we are committed to protecting your privacy while using and interacting with our product and services. We take this very seriously and aim to always be transparent and clear about the data we collect from you and how we use that data. We make sure that we comply with The EU’s General Data Protection Regulation (GDPR). 


This Privacy Policy applies to your use of all our Services and You should read this document before using the Services. If You do not agree to the terms of this Privacy Policy, you may not use the Services.

Please let us know if you have any questions regarding this privacy policy by contacting us at



‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. 


We collect personal data from you when you fill in forms on the site, contact us via email or other digital media channel, register an account with us, book group or personal sessions via the online booking system, make a purchase, register for webinar, coaching session or digital live event or otherwise interact with our Digital Services. You are able to browse our site without providing any personal information, but once you give us personal information we consider that you consent to the collection, use and disclosure of your personal information as described in this privacy policy. 

A. The information you give us may include your name, e-mail address, phone number, personal description, height, weight and gender.

B. Demographic and Fitness Information 

We may collect certain demographic information, including your age, gender identity,  when you register an account with us or purchase a One2One Personal Training Session.  We may collect certain personal data that you provide during the course of your continuous training with us which we collect via fitness and postural assessments, biomechanics assessments and any coaching relating to your overall fitness and health, including height, weight, measurements, body fat, performance metrics, current and past injuries and surgeries, nutritional information, biometric information, and fitness goals, and may also gather information about you that is used by our professional coaches to create personalised fitness and wellbeing programming. 

C. Payments and purchases 

We do not collect or retain credit card information. Our payment service provider will provide us with information about your purchases so that we know if a purchase has been successful. 


We use data held about you in the following ways:

  1. To carry out contractual obligations relating to the services we provide to you. 

  2. For internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  3. As part of our efforts to keep the Services safe and secure;

  4. To provide you with information about other goods or services that we may offer that are similar to those that you have already purchased or enquired about;

  5. To provide you with information about our goods or services that we feel may interest you. If these goods and services are not similar to those that you have already purchased or enquired about, we will contact you by electronic means only if you have consented to this.You can always opt out of receive marketing information from us by using the unsubscribe instructions in the relevant marketing communication or contact us at

  6. To notify you about changes to the Services;

  7. To improve the Services and to ensure that content from the site is presented in the most effective manner for you and for your device(s).

  8. To administer the Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes

  9. To improve the Services to ensure that content is presented in the most effective manner for you and for your device(s);

  10. To allow you to participate in interactive features of our Services, when you choose to do so;

  11. As part of our efforts to keep the Services safe and secure

  12. To make suggestions and recommendations to you and other users of the Services about goods or services that may interest you or them . 

  13. To provide you with support through our customer service channels when you need it;

  14. To contact you, for example as part of customer service or to send you updates about our Services;

  15. To manage your account and relationship with us and improving your experience when you use our Services;

  16. To prevent crime or fraud;

  17. As required or permitted by any applicable law.


We can share your personal information with selected third parties:

  1. With Analytics, A/B testing and search engine providers that assist us in the improvement and optimisation of the website and our services 

  2. Where your data is on an anonymous and aggregated basis, meaning you could not be personally identified from it;

  3. Where we have your consent to do so;

  4. When you provide information as part of a competition or otherwise interact with our social media channels (for example, by providing a testimonial about one of our Services) we may publish the information you submitted, alongside your name and home country on our Site and social media channels;

  5. When and as we reasonably believe is permitted by law or regulation or as is necessary to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others.

Cookies help us to provide you with a good experience when you use or access our site and Services. We use cookies to improve the user experience and Services we provide. 


Cookies are small pieces of data sent from a website and stored on a visitor's browser. They are typically used to keep track of settings you've selected and actions taken on a site. 

 There are two types of cookies:

Session (transient) cookies: These cookies are erased when you close your browser, and do not collect information from your computer. They typically store information in the form of a session identification that does not personally identify the user.
Persistent (permanent or stored) cookies: These cookies are stored on your hard drive until they expire (at a set expiration date) or until you delete them. These cookies are used to collect identifying information about the user, such as web surfing behaviour or user preferences for a specific site

The cookies we use are categorised into four groups:

  1. Strictly Necessary cookies – these cookies are used for technical reasons and are necessary to enable the Site to operate efficiently so that you can navigate the Site and use the Services with ease. These include, for example, cookies that enable you to log into secure areas of the Site. If these cookies are blocked or disabled, some of the Site’s functions will not be available to you and you may not be able to use the Services.

  2. Performance cookies – these cookies are used to obtain statistics about the number of users of the Site/Services and how such users interact with the Site/Services. These cookies collect information that is aggregated and therefore cannot be used to reveal an individual’s identity. Such information allows us to continuously improve the Site and Services to provide users with a better online experience (such as enabling users to find what they are looking for more easily).

  3. Functionality cookies – these cookies are used to improve the functionality of the Site and make it easier to use the Services. They help us to identify you as a repeat user of the Services and help us remember your preferences. These cookies help us remember information about you that saves you time by making your user experience easier.

  4. Analytical – these cookies gather information about your habits when using the Services (including the pages you have visited and the links you have followed). We may combine such information with other personal data that we have collected about you (for example from third parties) to create a user profile for you. These cookies, in combination with any user profile that you have created assist us to make the Site and Services more relevant to you (i.e. by helping us tailor our content, marketing communications, offers and advertisements to your interests.)

  5. Targeting – these cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and Services more relevant to your interests. We may also share this information with third parties for marketing purposes, unless you disable or block cookies as set out below.

  6. How do I control my cookie settings on my computer?
    Please be aware that if you decide to disable or block cookies, parts of the Site may not function correctly, or at all, and we may not be able to offer some or all of the Services to you.
    Should you choose however to disable or block our cookies on your device you will need to do this through your browser. Click on the ‘Help’ menu on your particular browser to learn how to manage your cookie preferences. Alternatively, you can visit or for comprehensive information on how to manage cookies.


You have certain rights relating to how we process your personal data, including the right to:

  1. Access the personal data that we may hold about you. If you wish to exercise this right please contact us letting us know that you wish to exercise your right of access and what information in particular you would like to receive. Please note that we may not be able to provide all the information you ask for, for instance if the information includes personal information about another person. Where we are not able to provide you with information that you have asked for, we will endeavour to tell you why. We will try to respond to any request for a right of access as soon as possible, but we will always do so within 1 month of receipt of your request and evidence of relevant ID;

  2. rectify any inaccurate personal data that we may hold about you. If you realise that any of the information that we hold about you is incorrect, please let us know and we will correct it as soon as we can;

  3. have your personal data erased in certain circumstances, for example, where it is no longer necessary for us to process your personal data or where you object to your data being processed on certain grounds (for example, for marketing purposes). Please note that to ensure that we do not collect any further information you should also delete our app from your mobile devices and clear our cookies from any device where you have accessed our Services. Where we delete personal information about you, we may still retain some or all of that information for other purposes such as maintaining financial records, protecting or enforcing legal rights, maintaining marketing suppression lists or for technical reasons such as maintaining technical security or our database integrity. We may also retain your information in an anonymised form;

  4. object to your personal data being processed for direct marketing purposes. If you have chosen to receive direct marketing communications from us, you can change your mind at any time by following the unsubscribe link in any marketing communication that is sent to you. If you have chosen to receive more than one type of marketing communications from us, you may need to opt out of all of them individually. It may take a few days for us to update our records before any opt out is effective; and

  5. in some circumstances, you may have the right to request that data which you have provided to us is provided to you, so you can transfer this to another data controller.


Any changes we make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently for any updates.


You can contact us at any time with questions relating to this Privacy Policy and how we collect and use your data by emailing us on and we will address your concern 


We  currently do not have a method for users to directly delete the personal information, however, you can contact us to withdraw your consent for us to use your information at any time. You may also ask us to correct or to remove information that you think is inaccurate. We also provide you with tools and account settings to access or modify some of the information you provided to us and associated with your account if you have registered for an account with our website.